Black is the new red

Although this OG¬†method is still going strong,¬†a¬†whole new wave of style ‚Äúbloggers‚Ä̬†are¬†upsetting the system by¬†ditching¬†the website entirely and focusing¬†solely on social media.¬†Not to be confused with DJs, models, fashion¬†editors, or It Girls (who occupy an entirely¬†separate sphere of Insta-fame), they¬†have built their numbers¬†gradually and¬†from the ground up.¬†Thanks to their¬†unique¬†aesthetics, and that¬†je ne sais quoi quality¬†that makes thousands of people click “follow,” they represent a new kind of¬†grassroots celebrity-making movement that is proving to have just as much value as traditional web publishing.

Unlike most bloggers, who start their sites as a way to¬†post daily outfits, these girls’¬†massive¬†followings didn‚Äôt originate from¬†#OOTDs. L.A.-based Instagrammer Whitney Cox of¬†@whitneybearr¬†remembers:¬†‚ÄúOriginally, I wasn’t posting style pictures ‚ÄĒ¬†it was just pictures of my cat and selfies with my friends. But, I started posting pictures of¬†my daily outfits, and friends and colleagues really liked what I was doing, so I’ve been doing it ever since.‚ÄĚ Today, Cox‚Äôs account boasts more than 24,000¬†followers, all of whom¬†obsess over her ’90s-inspired West Coast style.

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2 thoughts on “Black is the new red

  1. From Scandinavian blondes with minimalistic tendencies to vintage loving New Yorkers and edgy Aussie beauties, see the 14 fashion bloggers you may not be following yet, but definitely should.

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